William Parsons and Allen Holland - Founding Directors

Will and Al met at Sheffield Hallam University in 2002, where they studied Industrial Design together. They started Wares when they both realised they had the same passions for ideas and business. As a partnership, they have the blend of creativity, rigger and pure bloody mindedness that you need to succeed in business.

Since 2006 they have been involved in a wide range of projects from sports to utilities and in the process built up a wonderful network of contacts in manufacturing, engineering, marketing and sales. The guys have 8 patents under their belts and have a wide range of real business experiences both in design consultancy, licencing and running trading companies.

Allen currently is based out in California as design director for the US brand SKLZ, while Will is based in the UK and is a director at Quick Play Sport and is MD at Wares.